Money & App Field Guide · Edition 058

Promo codes, reloads and seasonal offers — a field reading.

Promo codes are distinct from welcome bonuses: most promo offers reload a returning player rather than credit a first deposit. The headline number is usually smaller, the playthrough tighter, the time limit shorter.

Reading time · 8 min Editorial explainer No legal advice given

The three shapes of promo offer

A promo offer fits one of three shapes. The desk reads each shape against the same four-item disclosure list.

Reload

A reload credits bonus balance on top of a returning-player deposit, typically at 25-50% rather than the welcome rate of 100%. Playthrough is normally tighter at 3x.

Leaderboard

A leaderboard pays the top finishers of a timed format a prize pool, allocated by final standing. Eligibility is restricted by stakes tier; playthrough is zero because the leaderboard pays in withdrawable cash.

Seasonal

A seasonal offer runs around a tournament window (IPL, Diwali) and may stack a reload, a leaderboard and a draw. Reading the small print matters more for stacked offers because each layer carries its own terms.

Editorial cadence

Promo coverage is updated on the same cadence as news: a new leaderboard or stacked seasonal offer is filed on the news desk with a pointer to the underlying terms. The desk does not maintain a running top-10 promo list; promo terms rotate often enough that a snapshot ages out.

Editor's note

The desk treats any "guaranteed" copy on a promo banner as a red flag. A leaderboard may guarantee a prize pool; it cannot guarantee a payoff to a specific player.

Reading route

For an adult reader comparing promo offers, the order of operations is:

  • Read the bonus code explainer to understand the anatomy of an offer.
  • Open the operator's offer T&Cs in a separate tab.
  • Check the four-item disclosure list (playthrough, eligible games, time limit, pro-rata withdrawal).
  • Cross-check against the reviews desk note on the same operator.

Reading further:

Editorial pick Check today's sportsbook ›